choice is more than a magazine. It is a trusted home for professional coaches, leaders, and organizations who believe coaching creates meaningful change.
Our Trusted Partner Program is for organizations that want to share their work with a highly engaged coaching audience in a way that feels aligned, credible, and mutually beneficial.
We partner with a small number of companies whose services support the growth of coaches, the development of the profession, and the ongoing conversation about what coaching makes possible.
There are no long-term contracts. No complicated commitments.
Just clear promotion periods, transparent tracking, and a shared intention to serve the coaching community well.
When you promote with choice, you are not advertising into a random list.
You are being introduced to a community that already trusts us.
Our readers include
We keep the number of promotions limited so every partner receives real attention, not noise.
Trusted Partner Option 1
Best suited for partners with a free-to-paid sequence
This option works best for partners who have a free offering that leads into a paid program. For example, the first part of the promotion can be used to invite subscribers to a free webinar, event, or download, followed by promotion of the paid program in the final weeks.
Running the promotion over four consecutive weeks allows time to build awareness, create trust, and give your audience more than one opportunity to engage before presenting a paid offer.
Partners who see the strongest results with this option typically have
This format gives your message time to land without rushing the process.
Includes
Deposit
per 4-week promotional period
The deposit is a minimum commitment and is applied toward commissions earned during the promotion.
If total commissions exceed the deposit amount, the remaining balance will be due at the end of the promotion period.
Trusted Partner Option 2
Best suited for a single offer
This option works best for partners who have one primary offer to promote, either free or paid.
A two-week promotion keeps the message focused and works well for
Because the promotion runs over consecutive weeks, your offer stays visible without feeling repetitive, while still giving subscribers enough time to respond.
This option is ideal when you want clear visibility without the longer build-up of a multi-step launch.
Includes
Deposit
per 2-week promotional period
The deposit is a minimum commitment and is applied toward commissions earned during the promotion.
If total commissions exceed the deposit amount, the remaining balance will be due at the end of the promotion period.
Trusted Partner Option 3
Best suited for list-building, one-time events, or testing audience fit
This option places your promotion in our Friday recap email, which highlights selected opportunities, events, and resources for the coaching community.
It works well for partners who
Because this placement appears alongside other curated items, it is a lower-commitment way to introduce your work to our readers while still reaching a highly engaged audience.
Rate
per week
No commission tracking required for recap placements.
Availability is limited, and placements are scheduled in advance.
We use a commission-based model so results can be tracked clearly.
Partners must have the ability to track clicks, opt-ins, or sales that come from choice promotions.
After each promotion, results are shared openly so both sides understand what worked and what can improve.
Each promotion runs over consecutive weeks so your message stays visible long enough to matter.
You provide the copy and images for your promotion, and our team supports scheduling, delivery, and distribution.
We do our best to support every partner fully, while staying honest about what marketing can and cannot guarantee.
Partners often choose to extend their visibility through additional placements.
Options include
These can be added to any promotion period.
We are selective about partnerships.
Not because we want fewer partners, but because our readers trust us to recommend work that genuinely supports their growth.
If your program, training, or service serves the coaching profession in a meaningful way, we would be glad to explore working together.