Wednesday, July 6, 2022

choice Thoughts: Transforming Lives – How measuring impacts coaching

It is with great pride that we present to you our  issue Transforming Lives – How measuring impacts coaching

A note from Garry, Publisher

It’s hard to believe, but this issue marks the beginning of the 20th year of publishing choice, the magazine of professional coaching.

It all started as a conversation between myself and my husband Patrick on a sunny day in August of 2002. It had been a year and a half since I completed my training and began my career as a professional coach when I complained, “I can’t seem to find a magazine for coaches!”

Patrick quickly turned the conversation into a challenge by saying, “You’re an entrepreneur …start one!” The rest, as they say, is history.

It took nine months for the idea to become a reality. Nine months of careful planning and creation across two countries and many meetings resulted in our first unboxing of the magazine at our booth at the ICF conference in Denver in November 2003.

What a wonderful journey it has been. The world has changed so much in the last 20 years. I remember when I first started coaching via phone and my phone bill shot to more than $300 a month! Coaching by phone was still considered “different” then. The idea of niche coaching was also pretty different – most coaching schools focused on life coaching with some executive coaching thrown in for good measure.

Fast forward 20 years and we’ve lived through a technological revolution, a pandemic, climate emergencies, social unrest, and so much more. Is it any wonder that “May you live in interesting times” used to be a curse?

Change is inevitable and in the last few years coaching virtually has pretty much become the norm.  There are now hundreds of coaching schools and training programs, with just as many types of coaches and coaching niches to choose from.

I wonder where we will go from here. What will coaching look like in the next 20 years? I challenge you to find the answer by considering these questions:

  • Where do you want to end up?
  • What do you want coaching to look like?
  • What is your vision of coaching and how can you make it happen?

I’ve heard some pretty amazing ideas since I started asking these kinds of questions, and it’s ideas like these that will continue to take us forward. It’s fitting that choice was built upon achallenge and now it’s challenging you in turn to help build the future of coaching.

In closing, I’d like to extend a massive “thank you” to everyone who has been involved with the magazine over the past two decades (the list is too long and I’d be bound to miss someone, but please know that your efforts are greatly appreciated). And most of all, thanks to our readers, advertisers and partners. We couldn’t have done it without you!

Here’s to many more successful years ahead for all of us. Cheers!


A note from from Janet, Managing Editor

“Twenty years! What a milestone. When I joined choice in late 2007, both the magazine and coaching were just beginning to come into their own, and it has been exciting to see the growth and change over the years for both the magazine and the industry. Congratulations to Garry and the entire team!

This issue is indicative of the editorial scope you’ve come to expect from choice Magazine. The theme for this issue is results and measurement, but the articles in the following pages take that narrow-sounding focus and expand it beyond what you might expect.

First up in our features section, Pam Boney takes a forward look at coaching with six ways to redesign your coaching for a new era. Next up, Terry Hildebrandt also looks to the future, exploring trends in assessments and instruments in coaching.

Veronica Munro has a feature article examining the steps coaches can take to have maximum impact with their clients, and Julian Humphreys follows with a treatise on measuring the effectiveness of a coaching engagement over the long term. Betska K-Burr then takes a closer look at one coach, one client, one assessment tool, and one amazing transformation.

Michelle Chambers and Evelina Rog co-authored the article entitled, “ROI: The Big Question,” which explores how coaches can demonstrate the value and impact of team coaching. And retired physician, now coach, Alice Ackerman gives her physician’s perspective on assessments and a paradigm-shifting science for coaching. Joseph O’Connor rounds out our feature section with a reminder to value yourself first to ensure a positive impact for you, the coach.

Read on and enjoy!

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