Sunday, July 13, 2014

Why are Key Relationships important to small business growth?

Small business owners need it for their small business growth strategy and execution

It was really noticeable at a conference I recently attended.

In a previous post, I wrote about the importance of face-to-face networking.Garry Schleifer & Marcia Reynolds

What I did not fully explain was the importance of key relationships we need to build a strong small business.
Not just any relationships, key relationships! Those you can count on to support the growth of each other’s businesses.

One example comes to mind from my recent trip to Cleveland.
I had the chance to catch up with my friend and colleague, Marcia Reynolds. She is a Past


President of the International Coach Federation (ICF) and is active with the board of the Association of Coach Training Organizations (ACTO). I did not know when I was speaking with her the importance of what she was working on and wanted to create for coach training organizations.
That did not become clear to me until I later met with J. Matthew Becker, another friend, and colleague.

You see what was not visible to me at the time was the importance of these key relationships.
The know, like and trust factor developed with each over time was important on and of its own.
But the connection of the two people for something really amazing was unseen and when it was uncovered it was awesome.

In any business, mine included, key relationships are those that exist between you and those people that are your biggest fans. In my case, both Marcia and Matthew are raving fans.

What I made available to them is the connection for Matthew and his project Coach Certifications and Marcia who looks at ACTO as having more possibilities and scope of reach.

My conversations with each of them lead me to connect with them for the possibility of future collaboration and connection.

Providing such value to them gives me a higher level of credibility and the opportunity to reach out and contact them for ideas and support for myself and others. I always look for the opportunity to be of service.

Who are the key relationships for your small business growth?
Why not reach out and give them a call today?
You’ll be glad you did.