Coaching isn’t one-size-fits-all.
Neither is your path.
choice is a coaching magazine for professional coaches—grounded insight, practical coaching tools and resources, and thoughtful conversation, delivered quarterly.
A steady source for the real work of professional coaching
choice is a place for coaches and coaching-minded professionals who want a grounded perspective - support that holds up in real client work.
For more than 24 years, we’ve served the evolving field of professional coaching with conversations you can trust: thoughtful commentary, practical insight, and coaching tools and resources you can actually use. Whether you’re building a coaching practice, integrating coaching into your leadership role, or deepening your approach as a practitioner, we meet you where you are and invite you to move forward with clarity and integrity.
We don’t chase trends or promote rigid formulas. We curate dialogue that respects nuance, reflects real experience, and strengthens the work of professional coaches—together, as part of a global coaching community.
A coaching magazine grounded in real practice
Published quarterly in print and digital formats, choice delivers a high-quality, 50+ page magazine to subscribers worldwide. Each issue features diverse perspectives on professional coaching, including practical tools, thoughtful commentary, and real-world insight from experienced practitioners and thought leaders. Each issue is designed to be read, saved, and returned to—because the questions coaches face rarely have one-time answers.
Inside the magazine, you’ll find:
- Grounded articles that respect nuance and complexity
- Ideas you can apply in client work, leadership, and day-to-day decisions
- Credible perspectives from across the profession
- Coaching tools and resources that support real practice
Who we’re here for
Our readers include professional coaches, leaders, consultants, facilitators, and people using coaching skills to create meaningful impact in their work and lives. Many are in the early to middle stages of their coaching journey—building, stabilizing, and refining their practice over time.
If you’ve found yourself wondering:
- How do I grow with integrity?
- What actually works for me?
- How do I define success without copying someone else’s model?
You’re in the right place.
A global coaching community—beyond the pages
choice is more than a magazine. We support a global coaching community through webinars and learning experiences designed to deepen understanding, spark reflection, and support ongoing professional growth. They’re built to deepen practice, not just add information - so you leave with clearer thinking and actionable next steps.
It’s a professional home where coaches can stay connected to the evolving conversation - and feel less alone while they build.
Our vision
To be the most trusted source of information, insight, and dialogue about professional coaching.
Our mission
choice advances the global conversation on professional coaching by providing:
- Diverse and inclusive coaching perspectives
- Insightful discussion grounded in practice
- Thought-provoking commentary on the evolving coaching profession
- Access to coaching tools, resources, services, and practical information
We create space for dialogue that strengthens the profession over time.
Our values
We operate with integrity, trust, honesty, and respect as an independent and objective coaching publication.
We are committed to excellence in content, design, and experience—creating work that is credible, relevant, and award-winning.
We are passionate, curious, and innovative. Serious about coaching—and human about how we show up. We believe the coaching profession thrives when there is space to think clearly, question deeply, and learn together.
Our team
Garry T. Schleifer, PCC, CMC
Publisher & CEO
Janet Lees
Managing Editor
Anita Hunter
Proofreader
Cat Haynes
Art Director
Suzi Pomerantz, MCC
Strategic Advisor
Kristi Pavlik
Business Manager
Nancy Ryan
Podcast Manager
George Polites
Customer Support & Social Media Manager
Editorial Board:
Pamela Richarde
Suzi Pomerantz
Marcia Reynolds
Magdalena Mook
Marva Sadler
Beverley Wright
Janet M Harvey
Perry Rhue
Cheryl Procter-Rogers
Sackeena Gordon-Jones
Gavin Shaskolsky
Charlotte Jordan
Past Board with gratitude:
Carol Adrienne
Rich Fettke
Teri-E Belf
C.J. Hayden
Dorcas Kelley
Phil Sandahl
Diane Fleck
Laura Berman Fortgang
Perry Rhue
Marva Sadler