The magazine of professional coaching

Coaching isn’t one-size-fits-all.
Neither is your path.

choice is a coaching magazine for professional coaches—grounded insight, practical coaching tools and resources, and thoughtful conversation, delivered quarterly.

Read in print and digital worldwide

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Prefer to start with a sample? Read a free issue and get a feel for the voice, depth, and practical takeaways.

Why choice matters

Professional coaching is nuanced work—rooted in real people and real complexity. choice is built for that reality, offering usable ideas, a grounded perspective, and writing that helps you think clearly about how you practice and what you’re building.

A steady resource you can return to - again and again.

What you’ll find in every issue

Practical coaching tools and resources you can use right away
Perspectives grounded in real practice (not trends or formulas)
Insight that supports your craft, ethics, and business decisions
Topics shaping professional coaching today—explored with nuance and care
A quarterly read you can return to and reuse (print, digital, or both)

Real words from real coaches

“It is the only magazine that I carry around with me. And every article I open to, there's something that I can either use in a blog post I can use for my marketing. I can use, you know, in, to improve my coaching. Every article has a practical use to me. I don't know of any other resource that does that.”

- Marcia Reynolds

“It is a brilliant and incredibly well-done publication. BRAVO to you!!”

- Eileen McDargh

“I have been slowly but steadily discovering the high-quality and engaging in so many ways resources you have created or got for us, coaches, and so our clients, and I wanted to say thank you.

I struggle finding peer coaches in my direct environment to connect with and build trust, and choice and the community you have created has been a fantastic replacement!"

- Hanna Magdziarek

Explore the Issue Library

Looking for a theme or topic you can go deeper on? Browse past issues and special editions in the choice Issue Library—available for download or print purchase.

Understanding neuroscience and coaching

Learn how successful coaches leverage the neuroscience of coaching to produce solid results.

Mastering the psychology of coaching

The psychology of coaching changes for every client. Read essays explaining how to arrive at the perfect approach.

Coaching and Diversity, Equity, and Inclusion

Learn how professional coaches are having a positive impact on Diversity, Equity, and Inclusion.

Developing your professional coaching skills

Professional coaching changes constantly. Stay up to date with the latest methods.

How to coach resilience

Learn the secrets of moving from disruption to recovery by using and developing resilience.

Learn how to coach high achievers

Coaching high achieving men, women and LGBTQ people need the same level of precision. Learn how it's done.

Running your professional coaching business

Succeed as a professional coaching business owner with great advice from successful coaches.

Marketing your professional coaching business

Learn how to market your professional coaching business with expert insights into social media, email and other marketing secrets for coaches.

Join a global coaching community

When you subscribe to choice, you’re part of a global community of coaches, thought leaders, and practitioners around the world — all driven by growth, connection, and professional mastery. Our subscribers stay ahead of industry trends, expand their client impact, and sharpen their craft.

Stay connected to the coaching conversation

Get updates from choice, plus occasional free content and invitations to webinars and community learning.

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Get the full quarterly issues—grounded insight, practical coaching tools and resources, and thoughtful conversation for professional coaching.

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Coaching isn’t one-size-fits-all. Neither is your path.