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choice is the ultimate resource for professional coaches in the wonderful arena of professional coaching. We’re more than a magazine; choice is a community for people who use coaching in their work or personal lives. We’ve been building our strong, passionate following in the coaching industry for more than a decade.

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“It is the only magazine that I carry around with me. And every article I open to, there's something that I can either use in a blog post I can use for my marketing. I can use, you know, in, to improve my coaching. Every article has a practical use to me. I don't know of any other resource that does that.”

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Some of our more popular issues cover topics such as...

Understanding neuroscience and coaching

Learn how successful coaches leverage the neuroscience of coaching to produce solid results.

Mastering the psychology of coaching

The psychology of coaching changes for every client. Read essays explaining how to arrive at the perfect approach.

Coaching and Diversity, Equity, and Inclusion

Learn how professional coaches are having a positive impact on Diversity, Equity, and Inclusion.

Developing your professional coaching skills

Professional coaching changes constantly. Stay up to date with the latest methods.

Becoming a better life coach

Learn the secrets successful life coaches use to earn praise and referrals.

Learn how to coach high achievers

Coaching high achieving men, women and LGBTQ people need the same level of precision. Learn how it's done.

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