choice, the magazine of professional coaching

choice, the magazine of professional coaching is a quarterly professional magazine dedicated to the coaching industry. It's filled with articles, training, news stories and information related to the professional coaching, personal development and business growth industries.

choice is a professional magazine that serves anyone who is a professional coach or uses professional coaching as it is related to life coaching, business coaching, executive coaching, leadership coaching, career coaching, employee coaching and spiritual coaching. It's also perfect for those seeking the latest information about personal development, human resources, management, personal and business dynamics and growth, life coach certification and much more!

For more information about us, click here. To Subscribe, click here.

In-Between choice thoughts

choice, the magazine of professional coaching has moved beyond the 10 year mark of publishing and we have now launched the choice Interactive Membership ™

What an historic year!

Our vision and mission has changed to be more reflective of the coaching community and we now have an amazing, fun and interactive place for coaches to listen, learn and grow without the noise and chaotic pressures of the outside world.

Or as I like to say, "Enter into the secret garden of peace and quiet"

We changed from a transactional type of company with a vision of being a resource to professional coaches, to an interactive, engaged, inclusive community with an amazing new vision:

"We envision a world where everyone has a coach, where there are more than enough clients for every coach, where coaches earn their value and achieve the lifestyle that they desire, and where choice is a recognized leader of the thriving coaching profession."

This upcoming issue, Happiness at Work could not have come at a more opportune time. It expresses for me the happiness that comes from working with a great team who helped create, and live into, our new vision. And without whom we would not be where we are today. My thanks to all of you..check the list in the masthead

And I have to say that choice has been one of the best and happiest places to work, it has gone way over the top since we changed our vision, mission and direction.

Thank you for being a part of choice!

Looking forward!

CEO Publisher and fellow coach

Our Premium Partners for 2013 are:

We at choice continue to look at how we can improve all of our relationships in order to be of service to our community and our profession.

I welcome you to enjoy this issue of choice, the magazine of professional coaching, while taking a look at your own relationships to see how you can improve each of your relationships and those of your clients to be the best they can be.

We have our database of emails in our shopping cart through Practice Pay Solutions.

This allows you to decide which of our high value emails you want to continue receiving and if there are some you don't.

Unsubscribing from all emails will not allow us to send you any information about your subscription.


Subscription renewal reminders are sent out via email and therefore it's important to make sure that emails from are not being filtered into your spam or junk folder.

We continue to learn more about you, our global audience. Our goal is to meet your needs and to this end we have been in contact with experts to bring you more business building tele-classes/webinars.

Please visit for updates on all of our multi-media tele-classes/webinars.

We would also love to connect with you via social media and we invite you to connect with us on the network of your choice and join in the conversations taking place.

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Remember, every profession has a magazine and choice is yours!

Garry Schleifer, PCC, CMC, CEO & Publisher
choice, the magazine of professional coaching

PS: THE LIBRARY IS HERE! Click here to become a founding sponsor or register your email to find out more!

Don't Miss Upcoming Issues of choice!

Editorial Speaks
We want to keep you posted . . .

The Whole coach ~ March 2014
What does it take to be a whole coach? This practical issue of choice will focus on marketing, management, mastery and magnificence, giving you the real "take-home" advice on how to:

  • attract your best clients
  • implement structure and systems for a successful business
  • gain the competence, confidence and commitment to deliver the best to your clients
  • take care of yourself by getting out of your own way.
Welcome to the world of the Whole Coach.
Article Deadline: December 13, 2012
Advertising Deadline: January 22, 2014
Mail date: Mid March 2014

Instruments In Coaching ~ June 2014
You can't know how far you've come, or how far you need to go, unless you measure along the way. Instruments today can asses the client and the coach. Instruments can assess: personality, skill level, behaviours, group dynamics, leadership ability and coaching effectiveness. Join us as we examine instruments and methods that you can use to support and enhance your coaching engagements. What are the different types of tools available and what are they used for? How do you measure the effectiveness of your coaching engagement? How, when and what do you use to engage with your client to increase self-awareness? How do they overlap? When do you use these measurement instruments?
Article Deadline: March 14, 2014
Advertising Deadline: April 23, 2014
Mail date: Mid June 2014

Strategic Alliances ~ September 2014
Strategic Alliances (also called Joint Ventures) are an incredibly powerful tool for business growth. By leveraging the power of other people's tribes / email lists, you can reach thousands, tens of thousands, or even millions of people, more (and more quickly) than you might on your own. Join us as we discuss all aspects of Strategic Alliances, focusing on how to use them to your greatest advantage. What are the best ways to have people clamoring to partner with you? How do you choose who to move forward with? What do you need to have in place before you begin, and during the partnership? How do you maximize the benefit of the opportunity once it is set up? What kind of results can you expect?
Article Deadline: June 13, 2014
Advertising Deadline: July 23, 2014
Mail date: Mid September 2014

Does Coaching Change the Brain? ~ December 2014
Are we actually changing our clients' brains? Can we? What can we honestly say about how coaching may change a client's brain and what do we still not know? What is "neuroplasticity" and what does it mean for coaching? What are lifestyle implications to brain change? How can we help "prime" our clients' brains to be less threat sensitive and more open to joy? Join us as we take a fresh look at neuroscience and coaching.
Article Deadline: September 12, 2014
Advertising Deadline: October 21, 2014
Mail date: Mid December 2014

Send your submissions to
Due to the volume of articles, we do not personally reply to every submission. However, we WILL notify you if we choose your article for publication. Articles that cannot be published in one issue due to space or theme considerations will be kept on file for possible publication in a future issue of choice.

For more information on our editorial guidelines and submission requirements, go to: and

If you are interested in promoting your business to our audience,contact Garry Schleifer, Publisher at (800) 553-3241, x.801 to learn more about advertising and marketing opportunities.

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The 9th annual Massachusetts Conference for Women
Boston Convention and Exhibit Center, USA
December 5, 2013
More Info

Global Co-Active Summit
April 10-12, 2014
Napa, CA USA
More Info

Gay Coaches Alliance 3rd Annual Conference
Easton Mountain, NY USA
May 1-4, 2014
More Info

ICF Atlantic 2014 Summit
May 21-22, 2014
Halifax, NS Canada
More Info

Capital Coaches Conference
Fairview Park Marriott
Falls Church, VA
June 5, 2014
More Info

Coaching Rocks!
2014 ICF Midwest Regional Coaching Conference

Cleveland, OH USA
June 19-21, 2014
More Info

Notes from Customer Service..
We are here to help.

About New Subscriptions:

choice is a quarterly magazine. it can take up to 90 days to receive your first issue with a new subscription, depending on when you subscribe.

Foreign subscribers who request that we start with the current issue (one that is already mailed to our subscribers), will be sent a PDF version only, due to high international postage rates.

We've reduced prices on many of our back issues, and you can order them for half price here. Strictly for US and Canadian delivery only.

ANY discounted back issue ordered for International delivery will be substituted with a PDF copy. To request shipping costs for print copies please contact customer service.

We don't want you to miss a single issue, or delay the delivery of your issue of choice. The US Postmaster does not forward our magazines! If you move, please send a Change of Address via email to

PDF Versions:
From time to time we sell out one of our popular back issues. In order to ensure that our entire library of choice issues remains available, when an issue sells out, we create a downloadable PDF version and place it on our website for sale. These PDF issues allow you to have a complete set of choice, from Volume 1 Number 1 through the current issue.

Back Issues:
You can search the table of contents for past issues by clicking on the current cover on our homepage at When the current table of contents is displayed, you will also see back issue covers. Click on any cover to see the corresponding table of contents. When you find a back issue you want to read, simply click on Subscribe / Renew and scroll down to the appropriate issue, then click on Add to Shopping Cart and proceed to check out.

Customer Service:
If you have a question, concern or issue, please email us at

And finally...
Create a new revenue stream by joining the new and improved choice Magazine Affiliate Program. Go to and click on the top right hand corner of the home page on "affiliate signup"

Customer Service:
(800) 553-3241

updated 10/12